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Cultivate Your Creativity on Instagram
Among social media platforms, Instagram has really exploded in popularity over the last few years. Though it’s primarily used to showcase photos, we’ve gotten a real kick out of creatives posting on...
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How To Generate Design Concepts
When you engage a designer, the aim isn’t just to “make things look better.” You need a solution to a problem. Well, you probably need many solutions to many problems. But, a great way to do this is...
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Evaluate Web Analytics To Optimize Your Content
Among the many tools that can help you evaluate web analytics, Google Analytics is absolutely essential. Trouble is, Google Analytics can be confusing and time-consuming. There’s a ton of data in...
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Establish Your Content Marketing Plan
After the twelve months we’ve just had, it would be comforting to focus on something else entirely. Wouldn’t it? Well, since you may be tasked with doing this anyway — I thought I’d outline nine...
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WordPress Blog: A Simple Business Overview
Perhaps you’ve heard the phrase WordPress blog — and you wonder what it has to do with business. “Isn’t WordPress just a tool for personal blog posts?” Well, yes and no. WordPress was launched as a...
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Brochure Design: 17 Tips to Ace the Format
When I’m not preoccupied with deadlines, the topic of brochure design can transport me back to a time when printed collateral was more prevalent. That’s right, kids. The ’90s! (Do you miss them?) It’s...
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Website Content Strategy: 11 Steps to Help People Find Your Business Online
“If planning content is such an essential part of making a website easier to find, then why do so few businesses seem to follow a website content strategy?” Honestly, I wonder. Blocking out time for...
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Website Content Writing: 7 Steps to Achieve High-quality Content
What’s the latest term du jour going around? Content marketing? Content development? Website content writing? Personally, I prefer to use content development because it covers a wider scope. But,...
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B2B Marketing: 11 Essential Steps To Success
Business-to-business or B2B marketing is a simple concept, really. Consider business-to-consumer marketing first. B2C marketing is when a business positions its products or services for sale to...
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How To Select a Content Management System CMS
Would you be surprised to hear the term content management system is a straightforward description of what it actually does? Yes. At its core, a CMS enables you to manage digital content. Technically,...
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11 Ways to Build and Reinforce Brand Credibility Online
For B2B companies to succeed long-term, they must look past quarterly campaigns and nurture their brand As a B2B marketer, you already have plenty to do. So, is it really that important to reinforce...
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Optimize B2B Content for Mobile: 8 Ways to Gain an Edge Over Competitors
Business-focused brands must now also battle for time, attention, and sales on mobile devices. Do you recall about a decade ago when smartphones were steadily becoming the most essential device in our...
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Use AdWords Smart Bidding to Improve Your Ad Spend
Tap the power of machine learning to supercharge your PPC campaigns The latest way to optimize your PPC campaigns is to use AdWords Smart Bidding. In this post, we’ll outline the basics of this...
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Why Link Building Drives Website Traffic: 7 Top Tactics to Improve Your...
The work may seem painful, but can you really afford to ignore Google’s top ranking factor? If backlinks are the top ranking factor on Google, then why do so many B2B marketing leaders resist building...
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How to Optimize Content for Voice Search: 9 Ways to Refine Your On-SERP SEO...
As an increasing share of business people perform searches by voice, it’s critical to stay visible and relevant This can be a challenging topic to learn about because several of the main ideas...
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How to Optimize Content for SEO: 13 Practical Ideas
Make it easier for people to find your content by keeping it targeted, purposeful, and updated Search Engine Optimization (SEO) is a vital part of content marketing. In order to attract visitors to...
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Use Long-tail Keywords to Ensure Your Content is Found: 7 Critical Points
Why the long-tail keywords you decide to focus on are important – and how to go about it A long-tail keyword is just a longer SEO keyword, like a phrase. (In fact, they are also referred to as...
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Increase B2B Brand Awareness through Content Marketing: 17 Powerful Ideas
Generate a steady stream of visitors and customers through low-cost, high-impact marketing initiatives For people to buy from you, they must know you exist. So, it’s essential to make people aware of...
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